“So,” said one, “What if we used our meat processing facility to make pre-cooked dog food that’s just as convenient and affordable?”

“Yeah!” said another, “Dog food that has only fresh, natural ingredients.”

“Ingredients that smell and taste delicious.” added the third, “I bet our friends would want some for their dogs too,” added the fourth.

“Great,” said the first, “Now what should we call it?”

And just like that, DoggyLish was born!